Our Team Work Makes Your Dream Work

We pride ourselves on standing out as the leading Natural CPG Sales Agency in Canada – and not only with our advanced technology, but our people.

The core of our success has and – always will be – our people. Curating and cultivating the absolute best talent has been our secret sauce for decades. We hire the right people and give them the tools and support they need to succeed.

Meet Some of Our Leadership Team


Patrick
Higgins

Jon
Cohn

Jen
Wilkinson

Suzanne
Prouse

Brennen
Nguyen

Craig
Flemming

Aaron
Vinski

Patrick Higgins

Our President with 25+ years of experience in the natural product space. Patrick has been building brands in Canada his entire career and has his fingerprints on some of the most successful brands in Canada. His ‘People First’ leadership approach sets the tone for our organization’s culture.

Jon Cohn

Our EVP, Customer management with 20+ years in the natural product space. Jon has been at the centre of the natural products space for two decades. He has worked with every major retailer in Canada as they expanded their natural product offerings.

Jen Wilkinson

Director, Brand Management

With 15+ years in consumer packaged goods and retail sales, Jen has a track record for creating strategic solutions informed by analytics and delivered with inspired service to achieve tangible business results for brands and customers alike.

Suzanne Prouse

Director, Business Insights

Suzanne has spent 12 years in the natural products industry focusing on the why behind the buy. She has spent the last several years developing and industry leading data management platform that has reinvented the way we look at our business.

Brennen Nguyen

Director of Sales, West

Brennen has worked with every natural retailer in Western Canada and is a maven in the natural products realm. He prides himself on his deep and meaningful relationships developed with retailers that’s he’s excited to leverage for your brand.

Craig Flemming

Director of Customer Management, Sobeys

Craig has established multiple well-known brands in Canada from infancy to national mainstays in various categories within natural, grocery, drug, c&g and mass retail spaces. His success is built on leveraging his passion for aligning strategy between brand and retailer to establish a sweet spot go-to-market plan.

Aaron Vinski

Director of Customer Management, Loblaws & Shoppers Drug Mart

Aaron has spent several years as our embedded resource at Loblaws, becoming an expert in the inner workings of our largest grocery retailer in Canada. Aaron now uses that knowledge and experience to manage his team to build our clients’ business with this important customer.

Patrick Higgins

Our President with 25+ years of experience in the natural product space. Patrick has been building brands in Canada his entire career and has his fingerprints on some of the most successful brands in Canada. His ‘People First’ leadership approach sets the tone for our organization’s culture.

Jon Cohn

Our EVP, Customer management with 20+ years in the natural product space. Jon has been at the centre of the natural products space for two decades. He has worked with every major retailer in Canada as they expanded their natural product offerings.

Jen Wilkinson

Director, Brand Management

With 15+ years in consumer packaged goods and retail sales, Jen has a track record for creating strategic solutions informed by analytics and delivered with inspired service to achieve tangible business results for brands and customers alike.

Suzanne Prouse

Director, Business Insights

Suzanne has spent 12 years in the natural products industry focusing on the why behind the buy. She has spent the last several years developing and industry leading data management platform that has reinvented the way we look at our business.

Brennen Nguyen

Director of Sales, West

Brennen has worked with every natural retailer in Western Canada and is a maven in the natural products realm. He prides himself on his deep and meaningful relationships developed with retailers that’s he’s excited to leverage for your brand.

Craig Flemming

Director of Customer Management, Sobeys

Craig has established multiple well-known brands in Canada from infancy to national mainstays in various categories within natural, grocery, drug, c&g and mass retail spaces. His success is built on leveraging his passion for aligning strategy between brand and retailer to establish a sweet spot go-to-market plan.

Aaron Vinski

Director of Customer Management, Loblaws & Shoppers Drug Mart

Aaron has spent several years as our embedded resource at Loblaws, becoming an expert in the inner workings of our largest grocery retailer in Canada. Aaron now uses that knowledge and experience to manage his team to build our clients’ business with this important customer.

What they say

Patrick and Jon demonstrated incredible value in building relationships with key retailers from coast to coast, leading Flow Water to one of the top brands in our category. They quickly made our brand a national success, not only in natural grocery, but in conventional Food, Drug and Mass channels.
Nicholas Reichenbach
Flow

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