Our Team Work Makes Your Dream Work

We pride ourselves on standing out as the leading Natural CPG Sales Agency in Canada – and not only with our advanced technology, but our people.

The core of our success is our people. Curating and cultivating the absolute best talent has been our secret sauce for decades. We hire the right people and give them the tools and support they need to succeed.

Meet Some of Our Leadership Team


Patrick Higgins

Jon Cohn

Jen Wilkinson

Suzanne Prouse

Craig Flemming

Aaron Vinski

Sherrie Bogojevic

Nick Simmonds

Patrick Higgins

Our President with 25+ years of experience in the natural product space. Patrick has been building brands in Canada his entire career and has his fingerprints on some of the most successful brands in Canada. His ‘People First’ leadership approach sets the tone for our organization’s culture.

As President, Patrick is a trusted leader who fosters collaborative environments, empowering teams to achieve their full potential. His exceptional communication skills and natural talent for building strong relationships enable him to effectively collaborate with cross-functional teams, aligning stakeholders and driving consensus towards shared goals.

Jon Cohn

Jon Cohn is a highly accomplished professional serving as the Executive Vice President of Customer Management, bringing over 20 years of invaluable experience in the natural product space. Throughout his illustrious career, Jon has been at the forefront of the industry, playing a pivotal role in shaping and driving the growth of the natural product market in Canada.

Jon’s reputation as a respected industry leader is built upon his unwavering commitment to excellence and his ability to forge strong, collaborative relationships. He consistently cultivates partnerships that go beyond transactional engagements, fostering trust and mutual success. Jon’s exceptional communication skills and his ability to inspire and motivate teams make him a natural leader, driving a culture of excellence and exceeding client expectations.

Jen Wilkinson

Director, Brand Management

Jen Wilkinson is a seasoned professional in the natural products space, boasting over 15 years of experience in CPG and retail sales. Throughout her career, she has consistently demonstrated a remarkable ability to devise strategic solutions that are grounded in analytics, leading to tangible business results for both brands and customers.

With a strong focus on delivering exceptional service, Jen’s approach to brand management is characterized by a genuine passion for inspiring others and going above and beyond to exceed expectations. Her extensive knowledge of the industry, coupled with her keen eye for market trends, enables her to identify unique opportunities and develop innovative strategies that drive growth and maximize brand potential.

Suzanne Prouse

Director, Business Insights

Suzanne is a seasoned professional with 13 years of experience in the natural products industry, where she has consistently delved into the underlying motivations that drive consumer purchasing decisions. Her expertise lies in understanding the “why” behind the buy, enabling her to make informed and impactful business decisions.

In recent years, Suzanne has dedicated her efforts to developing an industry-leading data management platform that has revolutionized the way we analyze and interpret our business. This innovative platform has paved the way for a new perspective, allowing organizations to gain valuable insights and uncover hidden opportunities previously unseen.

Craig Flemming

Director of Customer Management, Sobeys

Craig Flemming is an accomplished professional. Throughout his career, he has played a pivotal role in the establishment and growth of several prominent brands in Canada. With his unparalleled expertise, Craig has taken these brands from their early stages to becoming nationally recognized leaders across various categories within the natural, grocery, drug, CPG, and mass retail sectors.

As a Director of Customer Management, Craig’s leadership style is characterized by his commitment to fostering collaborative relationships. He excels at building strong connections with retail partners, effectively aligning objectives, and delivering value-added solutions that exceed expectations. His exceptional communication skills and ability to navigate complex negotiations have resulted in fruitful long-term partnerships and elevated brand performance.

Aaron Vinski

Director of Customer Management, Loblaws & Shoppers Drug Mart

Aaron Vinski is a seasoned professional serving as our Director of Customer Management, Loblaws and Shoppers Drug Mart. With an extensive background working as our embedded resource at Loblaws, Aaron has garnered in-depth knowledge of the inner workings of our largest grocery retailer in Canada. This invaluable expertise positions him as an expert in understanding the dynamics of this important customer Aaron delivers strategic insights and actionable plans that optimize our clients’ presence and maximize their sales potential.

Sherrie Bogojevic

Director, Business Development

Sherrie Bogojevic brings over 22 years of invaluable experience managing natural brands in Canada from both the sales agency and client perspectives. This diverse background has provided Sherrie with a unique and comprehensive understanding of our clients’ businesses.

With her wealth of experience, Sherrie possesses a deep knowledge of the natural brand landscape in Canada. Her industry expertise allows her to navigate the complexities of the market with ease and develop effective strategies tailored to the specific needs of our clients.

As the Director of Business Development, Sherrie is known for her strong interpersonal skills and ability to build and nurture relationships. She excels in fostering connections with clients, understanding their goals, and aligning our services to meet their objectives. Sherrie’s approach is characterized by her dedication to providing exceptional customer service, going above and beyond to ensure client satisfaction and success.

Nick Simmonds

Director, FDM Western Canada

Nick Simmonds is an accomplished professional in CPG and has an extensive track record of successfully growing brands. With over 20 years of industry experience, Nick has consistently delivered outstanding results throughout his career.

Having been a valued client of our brokerage for a significant period, Nick’s exceptional performance and expertise led him to join our organization as the leader of our western team. Leveraging his in-depth knowledge and insights gained from working on the brand side of the business, Nick brings a unique perspective to deliver exceptional value and success for our clients.

Patrick Higgins

Our President with 25+ years of experience in the natural product space. Patrick has been building brands in Canada his entire career and has his fingerprints on some of the most successful brands in Canada. His ‘People First’ leadership approach sets the tone for our organization’s culture.

As President, Patrick is a trusted leader who fosters collaborative environments, empowering teams to achieve their full potential. His exceptional communication skills and natural talent for building strong relationships enable him to effectively collaborate with cross-functional teams, aligning stakeholders and driving consensus towards shared goals.

Jon Cohn

Jon Cohn is a highly accomplished professional serving as the Executive Vice President of Customer Management, bringing over 20 years of invaluable experience in the natural product space. Throughout his illustrious career, Jon has been at the forefront of the industry, playing a pivotal role in shaping and driving the growth of the natural product market in Canada.

Jon’s reputation as a respected industry leader is built upon his unwavering commitment to excellence and his ability to forge strong, collaborative relationships. He consistently cultivates partnerships that go beyond transactional engagements, fostering trust and mutual success. Jon’s exceptional communication skills and his ability to inspire and motivate teams make him a natural leader, driving a culture of excellence and exceeding client expectations.

Jen Wilkinson

Director, Brand Management

Jen Wilkinson is a seasoned professional in the natural products space, boasting over 15 years of experience in CPG and retail sales. Throughout her career, she has consistently demonstrated a remarkable ability to devise strategic solutions that are grounded in analytics, leading to tangible business results for both brands and customers.

With a strong focus on delivering exceptional service, Jen’s approach to brand management is characterized by a genuine passion for inspiring others and going above and beyond to exceed expectations. Her extensive knowledge of the industry, coupled with her keen eye for market trends, enables her to identify unique opportunities and develop innovative strategies that drive growth and maximize brand potential.

Suzanne Prouse

Director, Business Insights

Suzanne is a seasoned professional with 13 years of experience in the natural products industry, where she has consistently delved into the underlying motivations that drive consumer purchasing decisions. Her expertise lies in understanding the “why” behind the buy, enabling her to make informed and impactful business decisions.

In recent years, Suzanne has dedicated her efforts to developing an industry-leading data management platform that has revolutionized the way we analyze and interpret our business. This innovative platform has paved the way for a new perspective, allowing organizations to gain valuable insights and uncover hidden opportunities previously unseen.

Craig Flemming

Director of Customer Management, Sobeys

Craig Flemming is an accomplished professional. Throughout his career, he has played a pivotal role in the establishment and growth of several prominent brands in Canada. With his unparalleled expertise, Craig has taken these brands from their early stages to becoming nationally recognized leaders across various categories within the natural, grocery, drug, CPG, and mass retail sectors.

As a Director of Customer Management, Craig’s leadership style is characterized by his commitment to fostering collaborative relationships. He excels at building strong connections with retail partners, effectively aligning objectives, and delivering value-added solutions that exceed expectations. His exceptional communication skills and ability to navigate complex negotiations have resulted in fruitful long-term partnerships and elevated brand performance.

Aaron Vinski

Director of Customer Management, Loblaws & Shoppers Drug Mart

Aaron Vinski is a seasoned professional serving as our Director of Customer Management, Loblaws and Shoppers Drug Mart. With an extensive background working as our embedded resource at Loblaws, Aaron has garnered in-depth knowledge of the inner workings of our largest grocery retailer in Canada. This invaluable expertise positions him as an expert in understanding the dynamics of this important customer Aaron delivers strategic insights and actionable plans that optimize our clients’ presence and maximize their sales potential.

Sherrie Bogojevic

Director, Business Development

Sherrie Bogojevic brings over 22 years of invaluable experience managing natural brands in Canada from both the sales agency and client perspectives. This diverse background has provided Sherrie with a unique and comprehensive understanding of our clients’ businesses.

With her wealth of experience, Sherrie possesses a deep knowledge of the natural brand landscape in Canada. Her industry expertise allows her to navigate the complexities of the market with ease and develop effective strategies tailored to the specific needs of our clients.

As the Director of Business Development, Sherrie is known for her strong interpersonal skills and ability to build and nurture relationships. She excels in fostering connections with clients, understanding their goals, and aligning our services to meet their objectives. Sherrie’s approach is characterized by her dedication to providing exceptional customer service, going above and beyond to ensure client satisfaction and success.

Nick Simmonds

Director, FDM Western Canada

Nick Simmonds is an accomplished professional in CPG and has an extensive track record of successfully growing brands. With over 20 years of industry experience, Nick has consistently delivered outstanding results throughout his career.

Having been a valued client of our brokerage for a significant period, Nick’s exceptional performance and expertise led him to join our organization as the leader of our western team. Leveraging his in-depth knowledge and insights gained from working on the brand side of the business, Nick brings a unique perspective to deliver exceptional value and success for our clients.

What they say

The people are phenomenal. We love them. They are super awesome and they’ve been a lot of help. We have been growing like wild fire. Selling like hot cakes because of them.
Jake Karls
Co-Founder

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