Who We Are

We are a group of highly experienced thought leaders with an impeccable track record of growing top natural and organic brands in Canada. The Propel Natural Brands team is ready to represent your business.

We are unapologetically raising the bar for what clients should expect from their broker partner. Our high standards mean a team that’s poised to propel your brand. It’s what we do. It’s how we flourish. It’s how you grow.

Then & Now

Propel Natural Brands – it took 20 years to build the perfect Sales Agency

In 2002, Patrick Higgins and Jon Cohn founded Higgins Cohn Brand . Higgins Cohn enjoyed a celebrated culture and became the leading Natural Products Sales Brokerage in Canada. After being acquired by a larger CPG Brokerage in 2015 and spending five years working to integrate and grow the business there, it was time to go back on our own and build something special – and special it is. Propel Natural Brands is really a combination of the best things about Higgins Cohn, combined with everything we’ve learned along the way. We like to think of it as a start-up, 20 years in the making.

Why Propel?

Simply Said: 
We Put People First.

We believe in partnerships and transparency. Integrity goes a long way and we feed that into every touchpoint of our company’s culture.

With Propel Natural Brands, you’ll enjoy working with a partner who is just as committed to your brand’s success. That’s because we go beyond being a service provider – we are true partners and an extension of your company. We take the responsibility of your business seriously with a lens to win, every time.

What they say

These gentlemen, along with their highly skilled team, know how to win in the Wellness category.
Joe Phillips
National Sales Manager (Canada),
The Simply Good Foods Company

Let’s extend your brand’s reach, together.

Get in touch